Client Background: Fertility Mapper

Fertility Mapper is a London-based digital health platform founded in 2021 by Kayleigh Hartigan, focused on empowering individuals through their fertility journey. The platform combines community-driven reviews, personalized insights, and comprehensive guides to simplify fertility treatment decisions. Fertility Mapper offers valuable tools such as the NHS IVF Eligibility Calculator, detailed clinic reviews, and cost breakdowns, enabling users to find and evaluate fertility clinics effectively.

Project Objectives

Fertility Mapper approached Velocity with several ambitious objectives:

• Create an intuitive NHS IVF Eligibility Calculator widget suitable for embedding across multiple partner sites.
• Develop a dynamic clinic-matching funnel that leverages artificial intelligence to connect users with clinics recommended by people sharing similar backgrounds and experiences.
• Replace the existing WordPress-based platform with a more scalable, responsive, and robust solution.
• Rebuild clinic pages to enhance user experience and improve access to detailed clinic reviews and data.
• Develop a standalone widget for community-driven reviews that partner clinics could easily embed.
• Establish a comprehensive and accurate database to support detailed fertility treatment cost guides.
• Continued development as trusted partner.

Our Solution

Velocity delivered a comprehensive digital transformation for Fertility Mapper using modern web technologies:

• AI-driven Clinic Matching: Engineered a sophisticated matching funnel leveraging AI algorithms, intelligently pairing users with clinics based on personalized community reviews and user demographics.
• Responsive Frontend and Robust Backend: Transitioned from WordPress to an Angular frontend paired with a highly scalable backend developed in C#, ensuring optimal performance and flexibility for future growth.
• Embedded Widgets: Created modular widgets (NHS IVF Eligibility Calculator and Clinic Review Widget), enabling seamless integration on partner clinic websites, enhancing reach and user accessibility.
• Enhanced Clinic Pages: Redesigned the clinic pages with intuitive navigation, enriched with community-driven content, to empower users in making informed fertility choices.
• Comprehensive Cost Database: Developed a structured database meticulously detailing fertility treatment costs, underpinning Fertility Mapper’s authoritative guides.
• Partner: Become the development partner for Fertility Mapper for all ongoing and future development.

Results and Outcomes

The new Fertility Mapper platform has significantly improved user experience, scalability, and reliability, positioning the company strongly within the digital fertility health sector. Users now benefit from personalized clinic recommendations, greater transparency on treatment costs, and an enriched browsing experience. Velocity’s innovative solutions have facilitated enhanced user engagement, boosted platform credibility, and laid a solid technological foundation for Fertility Mapper’s continued growth.