{"id":1429,"date":"2026-05-13T11:59:21","date_gmt":"2026-05-13T11:59:21","guid":{"rendered":"https:\/\/velocity.wpsandbox.co.za\/fertility-mapper-case-study\/"},"modified":"2026-05-22T09:50:10","modified_gmt":"2026-05-22T09:50:10","slug":"fertility-mapper-case-study","status":"publish","type":"post","link":"https:\/\/velocity.wpsandbox.co.za\/en-gb\/fertility-mapper-case-study\/","title":{"rendered":"Fertility Mapper Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1429\" class=\"elementor elementor-1429 elementor-695\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2616fc6 e-flex e-con-boxed e-con e-parent\" data-id=\"2616fc6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fbcf95f e-con-full e-flex e-con e-child\" data-id=\"fbcf95f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a8048e8 e-con-full e-flex e-con e-child\" data-id=\"a8048e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-62884f5 e-con-full e-flex e-con e-child\" data-id=\"62884f5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6edf6fd elementor-widget elementor-widget-image\" data-id=\"6edf6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"720\" height=\"719\" src=\"https:\/\/velocity.wpsandbox.co.za\/wp-content\/uploads\/2026\/04\/Icon-l.svg\" class=\"attachment-large size-large wp-image-1492\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-242db37 e-con-full e-flex e-con e-child\" data-id=\"242db37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9d436 elementor-widget elementor-widget-heading\" data-id=\"9f9d436\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Medical Industry <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c50cd5 elementor-widget elementor-widget-heading\" data-id=\"3c50cd5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Unleashing the Power of\nInnovation and Strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52c1403 elementor-widget elementor-widget-text-editor\" data-id=\"52c1403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tAccelerate your business with cutting-edge software\ndevelopment and bespoke software solutions by\nVelocity3.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc955f2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"cc955f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a390232 e-grid e-con-full e-con e-child\" data-id=\"a390232\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-70ef66c e-con-full e-flex e-con e-child\" data-id=\"70ef66c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5873147 elementor-widget elementor-widget-counter\" data-id=\"5873147\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">Leads<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"214\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47d1bec e-con-full e-flex e-con e-child\" data-id=\"47d1bec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-333c949 elementor-widget elementor-widget-counter\" data-id=\"333c949\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">ROI<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"3.2\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">x<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a32a0a e-con-full e-flex e-con e-child\" data-id=\"8a32a0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd912a5 elementor-widget elementor-widget-counter\" data-id=\"fd912a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<div class=\"elementor-counter-title\">ACQUISITION COST<\/div>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">-<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"41\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">%<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e320cb elementor-widget elementor-widget-text-editor\" data-id=\"1e320cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tWant results like this?\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e5f229 e-con-full e-flex e-con e-child\" data-id=\"6e5f229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad20d14 elementor-widget elementor-widget-button\" data-id=\"ad20d14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/velocity.wpsandbox.co.za\/en-gb\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60f6d85 e-flex e-con-boxed e-con e-parent\" data-id=\"60f6d85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-60900cf elementor-widget elementor-widget-text-editor\" data-id=\"60900cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h1 class=\"western\"><span lang=\"en-US\">Client Background: Fertility Mapper<\/span><\/h1><p><span lang=\"en-US\">Fertility Mapper is a London-based digital health platform founded in 2021 by Kayleigh Hartigan, focused on empowering individuals through their fertility journey. The platform combines community-driven reviews, personalized insights, and comprehensive guides to simplify fertility treatment decisions. Fertility Mapper offers valuable tools such as the NHS IVF Eligibility Calculator, detailed clinic reviews, and cost breakdowns, enabling users to find and evaluate fertility clinics effectively.<\/span><\/p><h2 class=\"western\"><span lang=\"en-US\">Project Objectives<\/span><\/h2><p><span lang=\"en-US\">Fertility Mapper approached Velocity with several ambitious objectives:<\/span><\/p><ul><li><span lang=\"en-US\">Create an intuitive NHS IVF Eligibility Calculator widget suitable for embedding across multiple partner sites.<\/span><\/li><li><span lang=\"en-US\">Develop a dynamic clinic-matching funnel that leverages artificial intelligence to connect users with clinics recommended by people sharing similar backgrounds and experiences.<\/span><\/li><li><span lang=\"en-US\">Replace the existing WordPress-based platform with a more scalable, responsive, and robust solution.<\/span><\/li><li><span lang=\"en-US\">Rebuild clinic pages to enhance user experience and improve access to detailed clinic reviews and data.<\/span><\/li><li><span lang=\"en-US\">Develop a standalone widget for community-driven reviews that partner clinics could easily embed.<\/span><\/li><li><span lang=\"en-US\">Establish a comprehensive and accurate database to support detailed fertility treatment cost guides.<\/span><\/li><li><span lang=\"en-US\">Continued development as trusted partner.<\/span><\/li><\/ul><h1 class=\"western\"><span lang=\"en-US\">Our Solution<\/span><\/h1><p><span lang=\"en-US\">Velocity delivered a comprehensive digital transformation for Fertility Mapper using modern web technologies:<\/span><\/p><ul><li><span lang=\"en-US\"><b>AI-driven Clinic Matching<\/b>: Engineered a sophisticated matching funnel leveraging AI algorithms, intelligently pairing users with clinics based on personalized community reviews and user demographics.<\/span><\/li><li><span lang=\"en-US\"><b>Responsive Frontend and Robust Backend<\/b>: Transitioned from WordPress to an Angular frontend paired with a highly scalable backend developed in C#, ensuring optimal performance and flexibility for future growth.<\/span><\/li><li><span lang=\"en-US\"><b>Embedded Widgets<\/b>: Created modular widgets (NHS IVF Eligibility Calculator and Clinic Review Widget), enabling seamless integration on partner clinic websites, enhancing reach and user accessibility.<\/span><\/li><li><span lang=\"en-US\"><b>Enhanced Clinic Pages<\/b>: Redesigned the clinic pages with intuitive navigation, enriched with community-driven content, to empower users in making informed fertility choices.<\/span><\/li><li><span lang=\"en-US\"><b>Comprehensive Cost Database<\/b>: Developed a structured database meticulously detailing fertility treatment costs, underpinning Fertility Mapper&#8217;s authoritative guides.<\/span><\/li><li><span lang=\"en-US\"><b>Partner: <\/b>Become the development partner for Fertility Mapper for all ongoing and future development.<\/span><\/li><\/ul><h1 class=\"western\"><span lang=\"en-US\">Results and Outcomes<\/span><\/h1><p><span lang=\"en-US\">The new Fertility Mapper platform has significantly improved user experience, scalability, and reliability, positioning the company strongly within the digital fertility health sector. Users now benefit from personalized clinic recommendations, greater transparency on treatment costs, and an enriched browsing experience. Velocity&#8217;s innovative solutions have facilitated enhanced user engagement, boosted platform credibility, and laid a solid technological foundation for Fertility Mapper&#8217;s continued growth.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Fertility Mapper is a London-based digital health platform founded in 2021 by Kayleigh Hartigan, focused on empowering individuals through their fertility journey. The platform combines<\/p>\n","protected":false},"author":1,"featured_media":1430,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[24],"tags":[25],"review":[],"class_list":["post-1429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-scaling","tag-case-study"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fertility Mapper Case Study | Digital Health Platform Development | Velocity Cubed<\/title>\n<meta name=\"description\" content=\"Discover how Velocity Cubed transformed Fertility Mapper&#039;s digital health platform \u2014 delivering AI-driven clinic matching, embedded widgets and a scalable Angular and C# rebuild.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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